My jaw nearly hit the carpet. Worlds had just collided and a new breed had emerged: the football-watching, wow gold Toyota-buyer. Advertisers wouldn't target a new audience if it did not exist in profitable numbers. And this is significant. World of Warcraft has a much wider reach than most people realise. Picture the kind of person who you think plays the game, or similar online fantasy games. Who comes to mind? Probably a pale, pudgy, unshowered, sports-hating, reclusive, angst-ridden teenager or unemployed 30something.
These stereotypes are untrue, according to the marketing, and don't capture the broad cross section of players. |
